I'm not a cyclist, but the publicity for this event included photos of Kelly Brook, which is reason enough for me to include it on my site.
Boris Johnson joined Kelly to launch the Mayor of London's Skyride. The event, on 20 September, is expected to be the biggest mass participation cycling event ever held in the capital.
The Mayor of London's Skyride will give tens of thousands of cyclists the chance to enjoy traffic-free city centre roads for the day, encouraging riders of all ages and abilities to get on their bikes with friends and family.
The route for the free event will take riders past landmarks such as Buckingham Palace, Trafalgar Square and The Tower of London and will feature St James Park and the river views of The Embankment.
Boris Johnson, Mayor of London, said: "It's been a great summer of cycling in London, with more and more people discovering that ours is a fantastic city in which to go by two wheels. We had some 11,000 at our Hounslow event, and the central London extravaganza promises to be the biggest and best yet. The fantastic thing about it is the huge range of people who take part - whatever your age or ability you can come and join in our free, unique, and most importantly fun, celebration of the best way of getting around."
Kelly Brook said: "I'm delighted to be involved in the Skyride initiative and can't wait to take part on September 20th. I really enjoy cycling and anything that reminds people how much fun it can be is a fantastic idea. It doesn't matter if you're an experienced cyclist or getting back on your bike again for the first time in ages, the Mayor of London's Skyride will be a great day out for all ages and abilities."
Anyone associating Ms Brook with "bike" jokes in the comments will be banned permanently.
And just for extra measure, here's a photo of Kelly at the GQ, Men o fthe Year Awards.
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